Here are a few tips to improve your website’s E A T rating

1. Add Author Byline to All Blog Posts

Google wants to know the authenticity of the person who is providing information to the users. If the site falls under the YMYL category, which includes websites in the healthcare, wellness, and finance sectors, the author should be someone who is an expert in that field. Google wants to ascertain that trustworthy and certified authors draft the content displayed to its users.

Getting the content written by content writers is a trend largely seen among YMYL sites. Nevertheless, Google hates it and only wants to promote high-quality, trustworthy content.

2. Remove Scraped/Duplicate Content

Google calculates the E A T score of a website by analyzing individual posts and pages. If you’re engaging, scrapping or duplicating content from another website, the chances are that you may get hit by an algorithm update. As seen in one of the above-mentioned examples, paraphrasing of content doesn’t make it unique, and Google can identify these types of content very easily.

So, if you think your website has thin, scrapped or rewritten content, it would be ideal to remove it. For YMYL websites, ensure that the content is written by an expert in your niche.

3. Invest time in personal branding

Make sure that your website has an “About Us” page and you’re providing valuable inputs to Google in the form of a schema markup. In addition, positive testimonials and customer reviews, both within the site and outside, can boost the trustworthiness of your website. Google’s quality rater guidelines also ask webmasters to display the contact information and customer support details for YMYL sites.

4. Focus on the quality of back-links than quantity

The Google search quality guidelines suggest that websites with high-quality backlinks have a superior E A T score. Investing time in building low-quality links through PBNs and blog commenting may invite Google’s wrath and can adversely affect a website’s E A T rating. It’s highly recommended to use white hat techniques such as blogger outreach and broken link building as part of the SEO strategy to get high-quality links.

5.  Secure your site with HTTPS

Security of its users is a priority for Google, and that is why it’s pushing websites to get SSL certified. HTTPS is now one of the ranking factors, and it’s also one of the ways to improve the E A T rating of websites.

Also, it has to be noted that Google Chrome now shows all non-HTTPS sites as insecure, which is a clear indication of how Google values the privacy of its users.