How the Use of Mobile Has Changed SEO Strategies

Did you know that the ratio of searchers clicking on ads displayed on Google is increasing more than ever in the US? Similarly, the number of users clicking on nothing is also increasing. Clicks on organic search results are also reducing by the day. Based on the findings of Jumpshot, mobile searches witnessed a significant change during 2016-2018, with ad clicks increasing from 3.9 percent to 8.9 percent, organic clicks dropping radically from 40.1 percent to 29.7 percent, and no clicks increasing from 56.1 percent to 61.4 percent. Even a couple of years ago, one-third of the internet users clicked on nothing because most of their questions have been answered by Google’s answer boxes that come with a question and an answer below it. The searchers may also have read another description on the Google page.

However, more than 20 percent of searches on Google are now done using mobile devices. Again, in 2012, more than 50 percent of all local searches were performed using mobiles. There is more data related to mobile use. Did you know that 25 percent of web visitors access the internet through a mobile phone in America? Again, 25.85 percent of users open electronic mails on mobiles while 10.16 percent open using tablets. Read on to learn how mobile use has changed SEO tactics.

The difference in mobile searches

When it comes to mobile searches, the difference is overly evident on smartphones, where answer boxes, ads, listing types, and pop-up videos, take up the initial screen of the maximum search results. You will find less of natural search. Therefore, it becomes clear why users that are on mobile do not click on anything at all. That is the reason why a greater segment of the population behaves in this manner, i.e. they click on nothing.

What does that imply for SEO?

With the increase in mobile users, does that mean SEO will fade away soon? No. That is because, as long as users online search for something or the other, irrespective of the platform, be it PC or mobile, optimizing content will remain the priority. It is essential for targeting the mobile audience and therefore, SEO experts need to be smart about their methods. It is the key to the success of your online presence, visibility, and ranking in the search engine results pages (SERPs).