Exactly oner after confirming the first of its official "core updates" Google released yet another broad change to its algorithm.
Initially picked up by Rank Ranger's Rank Risk Index on May 2, the update was not confirmed by Google until the 13th. That said, the update continued to roll-out even after Google's confirmation.
Rank changes reached a high on the 13th with the index recording a rank fluctuation level of 89/100 on the desktop SERP.
It should be noted that while Google confirmed the update, it did not name it. As a result, the update has been referred to by multiple aliases per Barry Schwartz of SERoundtable. The two most common names are the Florida 2 Update and the Google 3/12 Broad Core Update.
Rank changes reached a high on the 13th with the index recording a rank fluctuation level of 89/100 on the desktop SERP.
It should be noted that while Google confirmed the update, it did not name it. As a result, the update has been referred to by multiple aliases per Barry Schwartz of SERoundtable. The two most common names are the Florida 2 Update and the Google 3/12 Broad Core Update.
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